VS 13.04.2008: Waste = Food


An inspiring documentary on the Cradle to Cradle design concept of the chemist Michael Braungart and the architect William McDonough. Winner of the Silver Dragon at the Beijing International Science Film Festival 2006.

Here’s an interesting + informative documentary on McDonough + Braungart’s Cradle to Cradle concept in action – in essence showing us that waste is unnecessary, and that with smart design we can basically eliminate it. Of particular interest is that they’ve been pretty successful in convincing corporations of their cradle to cradle theory, because these businesses want to get the most for the money. Funny that being environmentally friendly is, in the end, economically friendly as well – we seem to have fought nature for so long to get ahead, and we’re now finally at a point where working with it is the next step in our development. Should be great.

::Video Sundays, or VS, is a weekly feature here on architecture.MNP. For more architecture-related videos, click on any Sunday in the sidebar calendar – or on the ‘videos’ category in the ‘archjutsu’ section. Additional videos that have been featured on any of the MNP sites can be found here on our YouTube page::

Posted: April 13th, 2008
at 12:23pm by orangemenace

Categories: architecture,green arch,tech,featured ninjas,videos

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  1. Please preserve publishing your articles are Good.


    7 Oct 11 at 9:13 pm



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