GreenPix Zero Energy Media Wall


Installed on the Xicui entertainment complex in Beijing [near the site of the 2008 Olympic Games], GreenPix is a sustainable LED media display applied to the glass curtain wall. with integrated photovoltaic cells.

The largest color LED display in the world, GreenPix will also incorporate the photovoltaic system integrated into a glass curtain wall system in China. The intention is for the building to ‘mirror a day’s climatic cycle’, harvesting energy from the sun to power the LED display after dark.


Designed by Simone Giostra & Partners Architects along with the ninja masters over at Arup, the LED media wall will “provide the city of Beijing with its first venue dedicated to digital media art, while offering the most radical example of sustainable technology applied to an entire building’s envelope to date” says Giostra. The building opens to the public in June of 2008, marked by special video installations and performances by a number of different artists.

Here’s some additional info:

GreenPix is a large-scale display comprising of 2,292 color (RGB) LED’s light points comparable to a 24,000 sq. ft. (2.200 m2) monitor screen for dynamic content display. The very large scale and the characteristic low resolution of the screen enhances the abstract visual qualities of the medium, providing an art-specific communication form in contrast to commercial applications of high resolution screens in conventional media façades.


All this information + seriousness aside – is this thing actually green / sustainable? I mean, it’s siiick, sure – you’ve got to love beautiful displays of modern technology, and the integration of digital media in architecture. But, does using all that PV to power a giant LED display really make the project green or is it just a wash? Just a thought…

::Special AMNP thanks to Dan at Susan Grant Lewin Associates for hitting us with the press release::

Posted: June 17th, 2008
at 10:14am by orangemenace

Categories: architecture,my ninja, please,green arch,tech

Comments: 2 comments


2 Responses to 'GreenPix Zero Energy Media Wall'

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  1. And the purpose of this is?


    24 Jul 08 at 6:01 pm


  2. looks cool? you need a purpose?


    24 Jul 08 at 7:27 pm



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